Don’t call me jack

“… some of the people whom I respect and admire the most — didn’t know a little bit about everything there was available in their field.

They knew a lot about a little bit, and that took them very far.”

—Tom McFarlin, Developers Must Know Everything, Or I’m Out of a Job

This article mentions the cliche, “jack of all trades, master of none” which I was called once by someone who I managed to convince that I knew a lot about everything. I didn’t.

At such scale, rethinking everything

“Loading WordPress in our new unconventional way lets us work with other teams and other code seamlessly. I don’t need to include the masthead/navigation markup in my theme. I don’t even need to know how it works. We can focus on making blogs work, and inherit the rest.”

Rethinking Blogs at the New York Times, by Scott Taylor, who helped make it happen

This article makes my head hurt – but proves it’s hard work when you take legacy systems and create new forward-thinking ways of doing things.

Will it make me a sammich? Thoughts on ‘no-content’ marketing

Recently I’ve been exploring the idea of no-content marketing, which is what I think will come after the content marketing gold rush — when abundance becomes surfeit.

So whatever marketing content you produce had better be useful.

Longer term, though, even that won’t be enough. Much marketing will need to stop being content at all.

— Spencer Critchley, “Make Yourself Useful: Create Marketing People Actually Want,” Huffington Post, Dec. 6, 2013.


Content marketing is all the rage right now. But in the information age — when the answer is just a search away — can those who provide the answers become the brands we love and trust?

Or is it just more bullshit?

As people, can we stop loving and trusting brands? As brands, can we stop trying to make them?