Blog
Roof and sky
At the Fair
On our annual trip to the fair, we saw fire, turkeys and Elvis.
Photos and gallery below.
[pwaplusphp album=”FortBendCountyFair2013″ image_size=”800″ thumbnail_size=”165″]
New color palette, new Genericons and goodbye chat post formats
As I’m continuing to alter the default WordPress Twenty Thirteen theme via my own child theme on this site, most of my concern up to this point has been focused on post formats.
Though I like Twenty Thirteen’s bold colors and diversity of styles and formatting for every post format, I knew I wouldn’t be happy until I made it my own.
Colors
I have taken the original child theme I was using called Twenty Thirteen Blue and changed all of the colors — here is what I have most recently settled on, for now:
It’s such a large color palette because I wanted a distinct color for just about every post format.
Genericons
I’ve also added to the child theme’s CSS styles to ensure that every post format has its own Genericon, as selected from Automattic’s flexible icon font for blogs, which comes bundled with the Twenty Thirteen theme.
Here are the Genericons I am now using on this website:
Look for these Genericons on each post on the blog index pages and on the posts themselves. Find them near the article posted date.
To get each post format to display a different Genericon, I had to include variations of this CSS code in the stylesheet:
.format-chat .entry-meta .date a:before {
content: 'f408';
margin-right: 2px;
}
Not that chatty
I love WordPress post formats, as you can tell. It’s a great feature, and I can’t wait to continue to alter the template for each of these ten distinct taxonomies.
But I have no real use for the post format: Chat. I just don’t have any interest in sharing chats that I have with others on this blog, and if I did, I could still decide to select the Standard, Aside, Quote or Status post formats.
In its place, I wanted a different post format for Art. These types of posts will mainly contain images that are artistic, or — heh — at least not of the family or other usual subjects. Most, if not all, of the posts in this post format will be categorized as Art, though some posts in the art category may have different post formats like Aside, Image or Status.
To make this happen, I had to copy over one of Twenty Thirteen’s key functions concerning post formats and alter it in my child theme. Here’s the important part of what I came up with as I modified the twentythirteen_entry_date function:
if ( ! function_exists( 'twentythirteen_entry_date' ) ) :
function twentythirteen_entry_date( $echo = true ) {
if ( has_post_format( array( 'status', 'aside', 'audio', 'gallery', 'image', 'link', 'quote', 'video', ) ) )
$format_prefix = _x( '%1$s on %2$s', '1: post format name. 2: date', 'twentythirteen' );
else if ( has_post_format('chat') )
$format_prefix = 'Art on %2$s';
else
$format_prefix = '%2$s';
...
endif;
Where we are now
Thoughts?
Slippers
He loves his new slippers. Thanks, mommy!
IS13: online marketing thoughts and strategies
Yesterday, I attended the Houston Interactive Marketing Association’s annual conference titled Interactive Strategies 2013: Marketing in a Multi-Screen World. You may have heard about it on Twitter.
It was a great learning experience and I met many people who work in the business of online marketing in the Houston area.
The following is a recap of notes I took during the event.
See photos from the event on the HiMA Facebook page.
The photos here were taken with my Google Nexus 7.2 – the single device I used throughout the conference to take notes, photos and live tweet (@uhbauerredesign). So, yeah — the photos are kind of blah.
Tae E. Kim
Tae E. Kim, Head of Channel Partnerships in North America at Google, was the keynote speaker at the conference.
His talk kicked off the event and he focused on tailoring marketing campaigns and online presence to win the moments that matter most.
Kim outlined steps to win in the Zero Moment of Truth (link to zeromomentoftruth.com), a concept Google coined to describe how consumers now discover new products and services online. Top on the list: Putting someone in charge. “If everyone is in charge, no one is in charge,” Kim said.
The Evolved Mobile Experience panel
Paul Tapscott, Director of Mobile at marketing firm CENTRO, moderated a panel discussion about the evolved mobile experience.
Tapscott presented really great slides about where the industry is right now, and panelists Paul Simmons from Celtra and Brian Kilmer from Paypal Media Network offered colorful antidotes about specific campaigns they’ve worked on and experiences with clients interested in making an impact in the mobile space.
Here are some interesting things I heard during the discussion:
-Tablets are the fastest growing technology in the history of technology
– We check our mobile phones 150+ times a day
– Mobile does some things really well. Others – not so much.
– “Don’t just slap a static banner on the page and be shocked when you don’t get engagement.”
– Display interactive HTML5 content within Facebook or Twitter – where the audience already is. You’ll get higher engagement.
– Are you helping consumers save time or money?
Keynote Panel
The after-lunch keynote was a panel discussion moderated by HiMA President and University of Houston C. T. Bauer College of Business adjunct Kelsey Ruger.
The discussion featured Jay Steinfeld, Blinds.com; Jim “Mattress Mack” McIngvale, Gallery Furniture; Susan Saurage-Altenloh, Saurage Research; and Brent Richey, Tapad.
Steinfeld said it is important to experiment without the fear of failure – and he said his company is working to improve the conversion rate of its website on mobile devices. He also said that sending direct mail to lists his marketing efforts didn’t create has never worked.
McIngvale said they’re working on making the web as exciting as the store experience, but he said it’s hard to get the monkeys, birds and play area for the kid on a mobile phone.
Richey said tablets are changing everything and he stressed the importance of aligning your creative work with your business and marketing objectives.
Yoel Kluk
Yoel Kluk, Director of Global Consulting Services at Grupo-Piensa, presented “The Power of Human Center Innovation to Fuel Your Marketing Campaign.”
Kluk champions empathy, the acknowlegment that the user is always right, and stresses the importance of an open mind … and scope.
“I want to know what makes my customers yell … in excitement,” Kluk said. “Marketing is about understanding people. If we only focus on the product, we are misreading it.”
Justin Segal
Another breakout session I attended was led by Boxer Property COO Justin Segal – I was interested in this speaker because of my prior experience in the real estate business when I worked in the marketing department at RE/MAX of Texas.
Boxer Property is a commercial real estate and property management firm founded by friends in the early 1990s, and its first project was attempting to lease a downtown Dallas office building that had been vacant for six years prior.
“We know we couldn’t become what we wanted to be by doing what everyone else was doing,” Segal said. “Our whole business was built on going direct to tenants.”
Segal focused his session on the company’s many efforts to develop interactive apps for mobile devices – at first, they just wanted to be in the app store.
“It was a quick and easy tenant app – it allowed us to collect email addresses and allow tennants to send messages to us,” Segal said.
Now they’re working on a comprehensive app and website for all of their audiences and needs.
“You have to decide which audience gets priority,” Segal said. “(Our development team) has a monthly prioritizing meeting. We don’t schedule development cycles because priorities change so quickly.”
Nice can
