Google Analytics Fundamentals

Today, I completed a Digital Analytics Fundamentals course offered by the new Google Analytics Academy. (Of course, it has its own Google+ community, too.)

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I learned a lot about the basics of Google Analytics and what the always-improving platform can allow you to do to gauge the success of a web site and the efforts of a marketing and communication team.

The course consisted of six units which each consisted of a handful of subunits, each of which contained a YouTube video with instructor Justin Cutroni explaining how to set up Google Analytics, how to manage it to get relevant data for your organization’s needs and how to analyze it to improve performance.

I scored a 97% on the final course assessment.

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