Today, I designed an e-mail to be sent to top-producing Realtors in Galveston, announcing that RE/MAX of Texas is coming to their town for its 35th Annual Statewide Convention – and that they were invited, too.
The HTML e-mail contains writing by Mike Sumerlin, with a banner and a register button designed by Brian Miller and Mark Bohenick.
The following is a list of website projects that I’ve launched while working in the College of Liberal Arts and Social Sciences at the University of Houston. Most of the projects I developed independently, though those with an asterisk denote sites that were developed collaboratively with colleagues in the Office of Educational Technology.
As of June 2011, I have helped launch 31 website projects for the college.
Today, I launched a website I’ve been working on — off and on — for quite some time.
And, it’s one of my favorite sites that I’ve done at the University of Houston.
The website for the Department of Psychology is the first site that I have developed from start to finish in the new content management system, used by the College of Liberal Arts and Social Sciences and purchased by the University’s marketing arm. It is a major redesign and reorganization for one of the most popular departments in the college that brings in a substantial amount of research dollars for a Tier One university.
Since its launch, data from Google Analytics appears to indicate the the Psychology homepage is the second most-visited page in the uh.edu/class directory, second only to the college homepage which I helped launch in November.
Here are some aspects of the design I am proud of.
Today, the new CLASS Office of Educational Technology website launched in the UH content management system. The website combines content from three previous websites, representing the three different teams within the Office of Educational Technology.
Previously, I redesigned the website for my team, CLASS Web Services, on Aug. 12, 2009. Back then, I created a page where we showcase the websites we’ve launched since our team became a part of the CLASS Office of Educational Technology.
When we started redesigning websites for the college, we didn’t have a standard template. The previous CWS website was the first website to launch in our then-new PHP-based template that we created collaboratively. We used this template for a little more than a year until the website for the college became the first website we launched in the HannonHill Cascade CMS used by the university.
Today, I launched the website MarriageDoctors.com, a site for two clinical psychologists who specialize in marriage and family counseling.
What I like most about this website project was that we were able to keep its message simple.
I worked with clients John Vincent and Kelton Ro-Trock to create a unique logotype for their website, and a photo illustration of a local landmark that has a subtle message between its trunk and its branches. Look for the negative space.
I took a photo of a tree on S. Post Oak, and designed the photo illustration with Adobe Photoshop and Illustrator.
The logotype for MarriageDoctors.com was designed with Adobe Illustrator and I think it’s a neat and clean marketing approach for a group of independent practitioners.
I worked with the small staff of the Texas Music Festival to redesign this website and it launched in October 2009, a year before our college would launch its first website in the new HannonHill Cascade CMS purchased by the university.
It was designed to look very similar to websites that the University-level web team were creating in the CMS prior to the college’s immersion in the system.
It utilizes a template that our team in the CLASS Office of Educational Technology created to tide the college over until we could begin designing sites in the CMS.
One interesting aspect about the TMF website is that it has at least three specific audiences: First and foremost are the students, most of which will attend the orchestral summer camp and use the website to discover more information about it and meet the requirements for admission. Students who don’t wish to participate in the orchestra camp can participate in TMF Institutes that focus on four distinct areas of music instruction.
These two audiences are addressed through the gray navigation menu which I designed that is under the site’s main left navigation scheme.
The other major audience is the general public, namely those who attend the festival’s various concerts and events.
One of the most popular pages of the website is the season schedule page, which is updated frequently throughout the year as information becomes available.
Another important audience for the website is the media partners that help get the word out.
Since the website launched, the TMF staff have reported that admission applications have significantly increased and that major festival events have sold out.
I believe this has a lot to do with the website, and also the efforts TMF staff members have invested in marketing and advertising the website, with the help of freelance marketing experts who are establishing a name for the festival in the local arts community.
Under intense pressure from somebody who shall remain nameless, the wedding website has been kicked into orbit for your viewing pleasure, complete with photographs taken by ace photographer Pin Lim during our engagement shoot in May.