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E-mail design for CLASS newsletter

This is the e-mail newsletter I designed for the first issue of the new CLASS News Update newsletter for the College of Liberal Arts and Social Sciences at UH.

Convio newsletter image
A screen capture of the 'above-the-fold' newsletter content. I'm particularly proud of the unique nameplate and calendar graphics I created for this new form of communication for the college.

The college’s Director of Communication decided which articles we would run under which category, and I designed graphics for the calendar items and ensured that all of the other articles had art to represent them. I was responsible for all aspects of the design of the newsletter. One of my photos that I took during the Fall 2010 commencement ceremony was published in this newsletter.

Newsletter Top Story
The 'Top Story' section of the newsletter, featuring a photo I took and a brief synopsis of the main story we wanted readers to know about, with bullet-ed links for more information.

The e-mail was sent through the University’s Convio e-mail system to more than 25,000 identified donors, alumni and friends of the college.

Communication students work to raise HIV awareness among Houston teens

Today, I published a story I wrote about a group of communication students and alumni who are working on a special film project to educate local youth about HIV and AIDS.

HIV awareness story
I wrote this story about UH communication students, took all of the photos and designed the page for the web.

Here is the story’s first four graphs:

A scene opens with the dialogue: “And, where are you supposed to be going — I thought you were hanging with me today?”

The questions come from a concerned aunt, standing between her niece and the door, arms crossed and defiant. It’s a scene from a new series of videos called Caught Off Guard that 17 students from the Jack J. Valenti School of Communication are working on to promote HIV education and STD awareness to high school students in Houston.

In the scene, the niece explains it’s the two-month anniversary of her relationship with her boyfriend — and they’re going to celebrate. Alone. The aunt moves closer, her defiance transforms into concern, and she embraces her niece. “Ashley, and are you OK with that?”

The “Aunt Tamika” character is played by Ameka Jackson, a UH-Downtown psychology student. The character’s name is a play off of the name of Caught Off Guard writer and director Tamecia Henderson, a media production major and business management minor who is gaining real-world experience in the film industry between classes and coursework.